An Odd Fit 103: "Logos, Ethos, and Demographics"
What if your business' lifeblood didn't read like a personal astrology reading? The Beauty of LLO is an Odd Fit when we turn from amusing ourselves; when our businesses aren't the inherent mini-me crisis we see so vastly and richly abundant in the marketplace, but rather, drew a picture for our most valued demographics. Have you ever stopped and thought that maybe your new company logo doesn't have to fit all your likabilities and personal preferences, but might appeal to a particular shared ethos or be designed specifically to target the preferences of your intended customer base?
By turning your sights onto demographical insights, you can expedite your reach and notability.
TheWisebull

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