Mission: 101

Should you be known by your Mission or your slogan?  The answer is a case of branding. Generally a slogan is devised to accompany an advertisement, but when companies blur those lines and their slogan takes the seat of their mission, the two should be compounded.

For example.. is KFC's mission to make chicken finger licking good? If it is, then this works. 

Where mission is not the star but a particular product is, make your slogan a compounded vessel.

TheWisebull