Mission: 104

One definite mission of all business endeavors is to identify your value within the marketplace. This may feel rather simple, but here's a key.  

As a great way to set your operation apart, adapt a simple framework that says, "If I share a benefit with my competitor-- I'll cross it out and make it a business standard."  Thus, making your mission a sharper bet by having one or two benefits that are never shared.

TheWisebull