An Odd Fit 102: "Strategy"

The more originality you put into your start up, the more you will find your business to be an odd fit.  The truth remains that most industries aren't infants.  Sometimes however, being an odd fit makes you invisible to barriers to entry when those barriers are leader brands and watch dog executives.  Use that time to build community and clarity.  Clarity will improve your consistency, quality, and speed while community will help you to leverage your authority to soften barriers to entry. 

TheWisebull